A custom-printed t-shirt really is one of the simplest ways to urge people Interested to talk about your brand. The initial cost is low, and therefore the return is exponential — whenever the shirt is worn, it’s working for you.
It doesn’t matter if your business is corporate or casual, professional or whimsical, global or local, multi-generational or fresh —T-Shirt Design can generate interest and pack a strong marketing punch.
Custom printed apparel is one of the foremost versatile marketing tactics out there. believe it: is there any brand, business, group, organization, or cause that can’t enjoy awareness-raising t-shirts?!
No, actually, we could make that employment. nobody would expect it… total subversion of expectations! See? the purpose is that anybody can see results through a well-designed t-shirt.
“Well-designed” is that the key phrase here. the planning of your T-Shirt Design is simply as important because of the text in your print ad or the script for your radio spot. The effective design translates to real-world impressions.
Whether you’re trying to sell or divulge a t-shirt to your followers and fans otherwise you want tees that will act as walking billboards together with your contact information, it’s important to offer the planning some serious consideration.
We’ve almost seen it everywhere the years, so we have a reasonably good pity what works and what falls flat. If you’re able to use t-shirts to some interest in your brand, here are 10 handy design tips to urge you started.
1. Use unique ink colors
Yes, white ink on a black or navy tee may be a classic look, but there are actually thousands of ink color options to settle on from out there, and sometimes choosing a singular palette is that the perfect thanks to making T-Shirt Design your brand stand out.
Maybe you would like to feature the Pantone Color of the Year (it’s coral in 2019) to remain on top of trends. A pop of neon on a black shirt may be a definite standout. Even swapping white ink for cream can set your brand’s apparel aside from the competition.
Metallic inks, glow-in-the-dark colors, pastel color palettes, glitter prints, monochromatic designs (artwork featuring 2-3 reminder an equivalent color): these are all atypical inks that just might make a possible customer look twice at your brand.
2. Keep the planning simple
Obviously, this isn’t a hard-and-fast rule; a number of the good designs we’ve printed are very complex with much great detail. If you’re just started with apparel to get interested in your brand, however, simple is sweet for a couple of reasons.
First, it’s gonna prevent money. With screen printing, your costs go up the more colors you employ. Second, simple t-shirt designs are clear Interested communicators. You don’t want your brand’s important info (phone number, website, etc.) to urge lost within the shuffle.
Finally, T-Shirt Design simple designs can pack a strong punch. one of the foremost effective designs we’ve seen was a t-shirt made to seem sort of a Cards Against Humanity card. White Helvetica text on a black tee: simple, straightforward, and instantly recognizable by the brand’s audience. Don’t overthink it! Sometimes basic is best.
3. Don’t go too trendy
If you’re developing a branded T-Shirt Design that you simply want to be ready to use effectively for years to return, it’s important to not get locked into the newest trends. Trendy t-shirt designs do all the trends: they fade in popularity. Remember those KEEP CALM AND keep it up shirts that were successful a couple of years ago?
It appeared like every brand was using the long-lasting text layout in its apparel offerings. Now, though, that design’s popularity Interested has waned. If your entire brand strategy was supported that trend, your collection of branded apparel would be sorely out of date today.
4. Go super trendy with a blitz design
Wait, what? you only said, “DoN’T Go tOo tREndY!” Yes, well, that was a lie. Or, more accurately: it’s true most of the time, but it’s a lie for the subsequent 30 seconds. Sometimes things happen within the mediasphere that is just too perfect, too monumental, and your brand can’t afford to miss capitalizing on these opportunities.
If the Queen of England announces she’s only wearing tie-dye shirts for a month, and you run a tie-dye company… yeah, you would possibly wanna make a t-shirt that. Remember when you went to the Light 2013 Super Bowl? Within minutes, Oreo’s social media Interested feed featured a billboard with this iconic text: you’ll still dunk within the dark.
People went nuts for it. If your brand can quickly maximize a phenomenon like that, the consequences are often overwhelming. With digital printing, T-Shirt Design you’ll get your hands on a little run of pop culture-relevant shirts during a snap!
So don’t be afraid to use a trend to your advantage, just confirm you employ it effectively before the conversation moves on to the subsequent topic. (Also, if anyone wants to form a Queen of England tie-dye t-shirt, we now have many ideas).
5. Use humor
Obviously, this tip is merely to work if it’s appropriate for your business. We don’t push humorous t-shirt designs on, say, a funeral parlor looking to urge apparel for its staff.
But if you would like your brand to be more approachable and interactive with its audience, humor may be a good way to realize this. Remember, the goal is to urge potential customers to recollect your t-shirt and thereby remember your brand.
Of course, if you propose to use humor, confirm it’s humorous. trial your idea with a couple of friends and fans to form sure it’s not gonna fall through.
6. Be edgy
Here’s another one that will or might not work for your brand. If you’re starting afresh preschool, as an example, you almost certainly want to remain faraway from Nicki Minaj lyrics in your shirt design.
But, if it works for your brand, edginess is often an excellent thanks to zero in on your niche audience. Niche marketing Interested may be aT-Shirt Design method of subdividing the large assortment of individuals within the world and directing your marketing efforts to a smaller group more likely to profit from your business.
Trying to draw in the 20-30 crowd? Then plow ahead and obtain t-shirts that will make an elderly church lady clutch her pearls. Looking to catch the attention of the golden-agers? Take potshots at millennials. Why not? There are not any rules here; it’s t-shirts!
7. Add interesting textures or halftone effects
a method to simply make your t-shirt stand out from the remainder is to include interesting textures or effects into the planning. Want your t-shirt to possess that vintage, worn-for-years look? we will add a distressing texture to your design so it’s like parts of the ink have flecked away over the years.
There are distress textures that mimic brick, wood grain, ink splatter, paint, and almost any aesthetic your brand is trying to find.
You can also get creative T-Shirt Designs with halftones when designing branded t-shirts. As you almost certainly know, screenprint pricing is decided by the number of individual colors in your design.
So, if you’ve got an awesome illustration with a highlight and a shadow creating dimension, your design would be a minimum Interested in a 3-color print. Halftones allow us to make the illusion of highlights and lowlights employing a single ink color.
Portions of your design are often printed as a grid of fine dots, which allows the shirt color to point out through the print and interact with the ink color.
8. Try a hashtag yoke print
Ok gonna get a touch teachy and explained here for a moment, so if you recognize how hashtags work you’ll tune this out. tons of parents use hashtags as a kind of afterthought during a social media post.
for instance, you would possibly see hashtags like #whatamIdoinghere or #starbucksdrivethruisinsane.
This is fun, but what really made the hashtag easier was not planned. Hashtags are ways to arrange and categorize Interested various social media posts.
When browsing a social site like Instagram, you’ll search for a hashtag like #stlouismade or #yoga and T-Shirt Design see all of the posts with this hashtag.
For a brand, arising with a selected, easily-searched hashtag (or using one that’s highly searched in your area or among your audience) may be a good way to urge more attention from your potential customers. ENTER: the rear YOKE PRINT.
A back yoke print may be a small, subtle print on the rear of the shirt, right below the neck seam. many brands put their logo here, but you’ll include a hashtag instead. That way, when you’re waiting in line to urge that triple latte, the author you’ll be searching your hashtag and discovering your brand.
9. Experiment with non-standard print locations
Front prints, left-breasted prints, and back-to-back prints have industry standards, but there are more options for creating unique, interesting tees. we will print on the edges of shirts that don’t have side seams.
We’ve done sleeve prints, vertical prints that are aligned to at least one side on the front, hem prints, heinie prints, you name it!
If you watch The Office, you’ll have seen an ideal example of these T-Shirt Design tips. Highly arrogant and tight-knit Angela, who very pregnant at such a time, gets a gift shirt printed across the right abdomen area with “Pray, then touch”.
It’s a non-standard print location that creates the text simpler because it’s printed smack dab within the middle of the NO TOUCH zone.
Our online design studio features a big red box outlining the printable regions of our shirts, but if you’ve got a thought that’s LITERALLY outside the box, send us an email and we’ll assist you out.
10. Keep updating
like any marketing effort, it’s crucial to stay updated so as to present a fresh, current brand identity to your audience. you’ll have a typical company t-shirt that stays consistent from year to year but consider supplementing that style with alternates that change from season to season.
for instance, if you unrolled a tie-dye T-Shirt Design last summer, then switch it up this summer with your logo in bright neon colors. this may keep people curious about your brand and make sure that your t-shirt marketing doesn’t lose its punch over the years.
T-shirts are easy to update and super cost-effective, so you’ll roll out a fresh design annually to stay your prospective customers on their toes.